Mellow yellow: Victoria Beckham does her own take on Parisian chic in lemon duster coat as she unveil digital plans

She's one of the most stylish women in the world.
And Victoria Beckham certainly didn't disappoint as she arrived in France with her own take on Parisian chic for a press conference to unveil her new digital plans.
Having taken the Eurostar from London, the fashion designer certainly stood out in her lemon, sleeveless duster coat as she walked out of the Gare Du Nord and headed to the British embassy.

Mellow yellow: Victoria Beckham looked chic as she arrived at Paris's Gare De Nord in a lemon sleeveless duster coat

The mother-of-four was meeting select members of the press to discuss her plans for her ecommerce site, which will sell her main Victoria Beckham collection from January 2014.

 
She tweeted: 'Had a great time today meeting digital press in Paris! #VBSS14 #ukresparis x vb.'
Victoria's official website, which launched in March this year, already sells pieces from the Victoria, Victoria Beckham line and her Icons collection.

The pavement is your catwalk: Victoria headed to the British Embassy to speak about her website plans

She told Vogue.co.uk: 'I'm really excited to sell the mainline on our site - we don't have a standalone store yet so my clothes are always sold by other people and I'm not always in control of who buys what or where - so now this is my edit of the collection and I'm happy to give people the opportunity to see the brand through my eyes.
'It's only going on sale now online because as with all aspects of the business I like to take baby steps and make sure everything is right. I always wanted to do the Icon collection and keep it really small but now I have really learned who my customer is and what she wants, so it was time to take it online and really answer to the great demand that we've had for it.'
Since launching her first fashion range in September 2008, Victoria has won over critics and has proven herself to be an impressive force within the industry.

Fashionista: Victoria's arrival in the French capital during Paris Fashion Week comes after she attended the New York and London ones

When asked if she plans to open her own store one day, Victoria said: 'We're not saying when yet,
but it will happen.'
Victoria's appearance in Paris comes after she attended several events at London Fashion Week last week.
And earlier this month she debuted her Spring/Summer 2014 collection at New York Fashion Week.